5 Reasons Why Outsourcing Your Marketing Benefits Your Business
Hiring digital marketing professionals has become an essential business strategy to reach a target audience.
The popularity of social media and the technology of smartphones have made digital marketing the industry standard for advertising. Every company, be it a startup or a giant industry player, now incorporates this type of promotion into its overall marketing plan.
Success in digital marketing, however, is not simple. Time and resources are needed to reach your target audience at the appropriate time. However, managing your core business processes while concentrating on your digital marketing strategy could cause you to lose focus as a business owner.
Hiring seasoned digital marketers can greatly help your business advertise and reach your target audience. You can concentrate on fostering the expansion of your company by outsourcing your digital marketing.
Here are the top 5 reasons you should consider outsourcing your digital marketing campaigns:
COST EFFICIENCY
It can be expensive and difficult to recruit qualified candidates to fill an internal team of digital marketing experts. Digital marketing managers, project managers, content writers, email marketing specialists, SEO specialists, graphic designers, front-end developers, PPC managers, and social media managers make up a competitive digital marketing team with expertise in all facets of marketing. A front-end developer alone often costs $100,000 a year to hire. Recruiting a team of marketing experts will find you digging your pockets and paying a competitive average annual cost of $600,000 or more.
Depending on your project, the cost of outsourcing your digital marketing could range from $1,500 to $25,000 per month, with a potential yearly cost savings of $300,000. With that amount in cost reductions, imagine how you can take your company further and grow.
Bear in mind that it also takes time and money to attract and train new employees. The average time it takes to fill a post is 52 days, and the average cost to hire an employee is roughly around $4,000. Additionally, depending on the position, training an employee could take anywhere from one to three months.
By outsourcing your digital marketing needs to a virtual staffing agency, you won’t have to worry about the expense of hiring a new employee or covering the cost of insurance, 401(k)s, and other employee benefits.
At the same time, you don’t have to divert resources from your team to train each new member.
ACCESS TO GLOBAL TALENT AND EXPERTISE
Strategic, artistic, and technological development products and services are the focus of every digital marketing professional. When you work with a virtual staffing agency, you gain access to a global list of curated marketing professionals who are completely prepared to handle all of your particular marketing needs and are ready and able to do the heavy lifting for you.
Utilizing a third-party staffing service provider allows you to benefit from their extensive knowledge and expertise in managing a digital marketing team. You can be assured of getting what you need at half the cost of hiring these professionals on your own.
FRESH INSIGHT IN TRENDS AND RESOURCES
Keeping up with the most recent trends in digital marketing is essential if you want to maintain a competitive edge and cultivate consumer engagement. It can be challenging to keep up with all the latest developing technologies and to know what techniques and systems work best for your organization given the countless marketing platforms and solutions available.
A good virtual staff provider is in the loop on the many different software solutions and chooses the appropriate platforms for clients looking to up their digital marketing game plan.
If you rely exclusively on your in-house staff for marketing strategies, you risk being limited to the safe and familiar or what has already been done. Outsourced marketing teams can provide you with a new perspective that could make the difference between a successful and an average campaign.
Moreover, you’ll have access to the most recent marketing tools and software when you work with a team of marketing nerds.
PROJECT MANAGEMENT FLEXIBILITY
With an in-house staff, the daily activities associated with your company’s marketing are loaded onto them on top of their other responsibilities. Would your team have the time and resources to complete several projects while juggling company marketing?
Outsourced digital marketers can provide a variety of services to benefit your company’s marketing strategy. A freelance digital marketer or a third-party virtual staff provider offers flexibility in the services and projects they offer, so you can choose to work with them whether you need assistance with ongoing marketing services or a one-time website overhaul. You can opt for a short- or long-term basis on small or big projects.
MAINTAINING CONSISTENCY
In most cases, when holidays are involved, in-house employees will request additional time off. Without careful planning, this may lead to a sharp decline in content creation and social media participation. You can end up ranking lower in organic searches as a result.
By sticking to a regular schedule regardless of holidays and work events, outsourced digital marketers may assist to prevent this situation. Maintaining consistency goes a long way in building brand confidence and enhancing sales. To stay current with developments, digital marketers often attend training and upgrade their skills. A well-oiled team of outsourced digital marketers will never find you at a loss on how to keep up with the developments.
Key Take Aways
Despite companies competing for customers’ attention online, even a small start-up has the chance to compete with the biggest companies with an outsourced and seasoned digital marketing team. With a solid digital marketing methodology working on your side, you can discover the best solutions to get you where you need to be.
